/* ==========================================================================
   SO&SO articles — list + reading pages. Built on the site tokens in
   site.css; this file only adds what reading long Hebrew needs: a ~68ch
   measure, 1.85 line height, a sticky table of contents, and covers drawn in
   CSS (no stock photos, no faces).
   ========================================================================== */

html{background:var(--bg-2)}
body.ar{background:transparent}
body.ar main{padding-top:var(--nav-h)}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}
.wrap{max-width:var(--maxw);margin:0 auto;padding:0 24px}
.navlinks a[aria-current="page"]{color:var(--v-700);background:var(--v-50)}
.navlinks .lang-btn{
  display:inline-flex;align-items:center;min-height:0;padding:9px 13px;margin-inline-start:6px;
  background:transparent;border:1px solid var(--line-soft);border-radius:100px;
  font-size:.9rem;font-weight:600;color:var(--ink-2);
}

/* ---------- covers: category colour + number + glyph ---------- */
.cover{
  --c1:#7c3aed;--c2:#d946ef;
  position:relative;overflow:hidden;aspect-ratio:16/9;border-radius:var(--radius);
  background:
    radial-gradient(120% 90% at 85% 10%, color-mix(in srgb,var(--c2) 70%,transparent), transparent 60%),
    radial-gradient(90% 90% at 0% 100%, color-mix(in srgb,#fff 18%,transparent), transparent 55%),
    linear-gradient(140deg,var(--c1),color-mix(in srgb,var(--c1) 55%,#120c33));
  color:#fff;isolation:isolate;
}
.cover::after{ /* fine grid for texture */
  content:"";position:absolute;inset:0;z-index:-1;opacity:.16;
  background-image:linear-gradient(rgba(255,255,255,.5) 1px,transparent 1px),linear-gradient(90deg,rgba(255,255,255,.5) 1px,transparent 1px);
  background-size:26px 26px;
  mask-image:linear-gradient(180deg,#000,transparent 85%);
}
.cover-n{position:absolute;inset-inline-start:18px;bottom:6px;font-family:'Heebo';font-weight:900;font-size:4.2rem;line-height:1;opacity:.9;letter-spacing:-3px}
.cover svg{position:absolute;inset-inline-end:20px;top:18px;width:46px;height:46px;opacity:.95}
.cover-k{position:absolute;inset-inline-end:18px;bottom:16px;font-size:.82rem;font-weight:700;padding:5px 12px;border-radius:100px;background:rgba(255,255,255,.18);backdrop-filter:blur(6px)}
.cover.big{aspect-ratio:auto;min-height:100%}
.cover.big .cover-n{font-size:7rem}
.cover.big svg{width:64px;height:64px}
.cover.photo{background:#e9e4f7}
.cover.photo::after{display:none}
.cover.photo img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover;display:block;transition:transform .6s var(--ease)}
.ar-card:hover .cover.photo img,.ar-feature:hover .cover.photo img{transform:scale(1.04)}
.cover.photo .cover-k{background:rgba(255,255,255,.9);color:var(--ink);backdrop-filter:none;inset-inline-end:auto;inset-inline-start:14px;bottom:14px}
.ar-figure{margin-top:28px}
.ar-figure img{display:block;width:100%;height:auto;aspect-ratio:16/9;object-fit:cover;border-radius:var(--radius-lg);box-shadow:var(--shadow)}
.cat-strategy{--c1:#6d28d9;--c2:#d946ef}
.cat-paid{--c1:#1d4ed8;--c2:#7c3aed}
.cat-organic{--c1:#047857;--c2:#65a30d}
.cat-conversion{--c1:#b45309;--c2:#e11d48}
.cat-tools{--c1:#0f172a;--c2:#7c3aed}

/* ---------- list page ---------- */
.ar-list-hero{padding:64px 0 28px;text-align:center}
.ar-list-hero h1{font-size:clamp(2.1rem,5vw,3.6rem);line-height:1.08;margin:14px 0 16px;letter-spacing:-1.2px}
.ar-lead{color:var(--ink-2);font-size:1.12rem;line-height:1.75;max-width:62ch;margin:0 auto}
.ar-tools{margin-top:30px;display:grid;gap:16px;justify-items:center}
.ar-search{
  position:relative;display:block;width:min(560px,100%);
}
.ar-search svg{position:absolute;inset-inline-start:18px;top:50%;width:20px;height:20px;transform:translateY(-50%);color:var(--muted-2)}
.ar-search input{
  width:100%;min-height:54px;padding:0 52px 0 20px;padding-inline-start:52px;padding-inline-end:20px;
  border-radius:100px;border:1px solid var(--line);background:#fff;
  font:inherit;font-size:1rem;color:var(--ink);box-shadow:var(--shadow-sm);
}
.ar-search input:focus{outline:2px solid var(--v-500);outline-offset:2px}
.ar-filters{display:flex;flex-wrap:wrap;gap:8px;justify-content:center}
.ar-filters button{
  font:inherit;font-size:.95rem;font-weight:600;cursor:pointer;
  min-height:44px;padding:8px 16px;border-radius:100px;
  background:#fff;border:1px solid var(--line-soft);color:var(--ink-2);
  transition:background .25s var(--ease),color .25s var(--ease),border-color .25s var(--ease);
}
.ar-filters button b{font-weight:800;color:var(--v-600);margin-inline-start:4px}
.ar-filters button:hover{border-color:var(--line)}
.ar-filters button.on{background:var(--grad);color:#fff;border-color:transparent}
.ar-filters button.on b{color:#fff}

.ar-index{padding-bottom:40px}
.ar-feature{
  display:grid;grid-template-columns:1.05fr 1fr;gap:0;margin:26px 0 22px;
  background:#fff;border:1px solid var(--line-soft);border-radius:var(--radius-lg);overflow:hidden;
  box-shadow:var(--shadow);transition:transform .35s var(--ease),box-shadow .35s var(--ease);
}
.ar-feature .cover{border-radius:0}
.ar-feature:hover{transform:translateY(-3px);box-shadow:var(--shadow-lg)}
.ar-feature-body{padding:38px 40px;display:flex;flex-direction:column;justify-content:center;gap:12px}
.ar-feature-body h2{font-size:clamp(1.5rem,2.6vw,2.1rem);line-height:1.2}
.ar-feature-body p{color:var(--ink-2);font-size:1.04rem;line-height:1.7}
.ar-feature-body .btn{align-self:flex-start;margin-top:8px}

.ar-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px}
.ar-card{
  display:flex;flex-direction:column;background:#fff;border:1px solid var(--line-soft);
  border-radius:var(--radius-lg);overflow:hidden;box-shadow:var(--shadow-sm);
  transition:transform .35s var(--ease),box-shadow .35s var(--ease),border-color .35s var(--ease);
}
.ar-card .cover{border-radius:0}
.ar-card:hover{transform:translateY(-4px);box-shadow:var(--shadow);border-color:var(--line)}
.ar-card-body{padding:20px 22px 22px;display:flex;flex-direction:column;gap:8px;flex:1}
.ar-card-k{font-size:.86rem;font-weight:700;color:var(--v-700)}
.ar-card h3{font-size:1.2rem;line-height:1.3}
.ar-card p{color:var(--ink-2);font-size:.97rem;line-height:1.65;flex:1}
.ar-card-go{font-weight:700;color:var(--v-700);font-size:.95rem;margin-top:4px}
.ar-empty{text-align:center;padding:40px 0;color:var(--ink-2);font-size:1.05rem}
.ar-empty a{color:var(--v-700);text-decoration:underline}

/* ---------- article page ---------- */
.ar-hero{
  padding:56px 0 46px;
  background:radial-gradient(70% 120% at 80% 0%,rgba(168,85,247,.16),transparent 60%),linear-gradient(180deg,#fff,var(--bg-2));
  border-bottom:1px solid var(--line-soft);
}
.ar-hero-in{max-width:900px}
.crumbs{display:flex;flex-wrap:wrap;gap:8px;font-size:.92rem;color:var(--muted);margin-bottom:18px}
.crumbs a{color:var(--v-700);font-weight:600}
.crumbs a:hover{text-decoration:underline}
.ar-hero h1{font-size:clamp(2rem,4.6vw,3.3rem);line-height:1.12;letter-spacing:-1px;margin-bottom:18px}
.ar-hero .ar-lead{margin:0;max-width:66ch;font-size:1.18rem}
.ar-meta{display:flex;flex-wrap:wrap;align-items:center;gap:12px;margin-top:22px;font-size:.95rem;color:var(--muted);font-weight:600}
.ar-meta i{width:4px;height:4px;border-radius:50%;background:var(--v-300)}

.ar-layout{display:grid;grid-template-columns:minmax(0,1fr) 280px;gap:56px;align-items:start;padding-top:44px;padding-bottom:20px}
.ar-toc{position:sticky;top:calc(var(--nav-h) + 20px);order:2;max-height:calc(100vh - var(--nav-h) - 40px);overflow:auto;
  background:#fff;border:1px solid var(--line-soft);border-radius:var(--radius);padding:18px 18px 16px;box-shadow:var(--shadow-sm)}
.ar-toc summary{font-weight:800;cursor:pointer;font-size:1rem;margin-bottom:6px;list-style:none}
.ar-toc summary::-webkit-details-marker{display:none}
.ar-toc ol{list-style:none;counter-reset:t;display:grid;gap:2px;margin-top:8px}
.ar-toc li{counter-increment:t}
.ar-toc a{display:flex;gap:8px;padding:7px 8px;border-radius:10px;font-size:.93rem;line-height:1.45;color:var(--ink-2)}
.ar-toc a::before{content:counter(t);flex:none;font-weight:800;color:var(--v-500);min-width:1.2em}
.ar-toc a:hover,.ar-toc a.on{background:var(--v-50);color:var(--v-700)}
.toc-cta{display:block;margin-top:12px;padding:11px 12px;border-radius:12px;text-align:center;font-weight:700;color:#fff;background:var(--grad)}

.ar-body{min-width:0;overflow-wrap:anywhere;max-width:72ch;font-size:1.13rem;line-height:1.9;color:#241f45}
.ar-body>*+*{margin-top:1.1em}
.ar-body h2{font-size:clamp(1.55rem,2.6vw,2rem);line-height:1.25;margin-top:2.1em;padding-top:.2em;scroll-margin-top:calc(var(--nav-h) + 24px);color:var(--ink)}
.ar-body h3{font-size:1.3rem;line-height:1.35;margin-top:1.7em;color:var(--ink)}
.ar-body h4{font-size:1.12rem;margin-top:1.4em}
.ar-body p{text-wrap:pretty}
.ar-body strong{color:var(--ink);font-weight:700}
.ar-body a{color:var(--v-700);text-decoration:underline;text-underline-offset:3px}
.ar-body ul,.ar-body ol{padding-inline-start:1.4em;display:grid;gap:.45em}
.ar-body li::marker{color:var(--v-500);font-weight:700}
.ar-body blockquote{border-inline-start:4px solid var(--v-400);padding:6px 20px;color:var(--ink);font-size:1.2rem;font-weight:500;background:var(--v-50);border-radius:0 14px 14px 0}
.ar-body hr{border:0;height:1px;background:var(--line-soft);margin:2.2em 0}
.note{padding:18px 22px;border-radius:16px;border:1px solid var(--line);background:#fff;box-shadow:var(--shadow-sm)}
.note b{display:block;font-size:.9rem;letter-spacing:.3px;color:var(--v-700);margin-bottom:4px}
.note p{margin:0}.note p+p{margin-top:.6em}
.note-warn{background:#fff8f1;border-color:#f3d2b0}.note-warn b{color:#9a3412}
.note-example{background:#f3fbf6;border-color:#bfe5cf}.note-example b{color:#047857}
.table{overflow-x:auto;border:1px solid var(--line-soft);border-radius:14px;background:#fff}
.ar-body table{width:100%;border-collapse:collapse;font-size:1rem;line-height:1.55}
.ar-body th,.ar-body td{padding:12px 14px;text-align:start;border-bottom:1px solid var(--line-soft);vertical-align:top}
.ar-body th{background:var(--v-50);font-weight:800;color:var(--ink)}
.ar-body tr:last-child td{border-bottom:0}
.ar-tags{list-style:none;display:flex;flex-wrap:wrap;gap:8px;padding:0!important;margin-top:2.4em!important}
.ar-tags li{padding:6px 13px;border-radius:100px;background:#fff;border:1px solid var(--line);font-size:.9rem;color:var(--ink-2)}

.ar-cta{
  margin:56px 0 20px;padding:40px clamp(22px,4vw,48px);border-radius:var(--radius-lg);
  display:grid;grid-template-columns:1.3fr auto;gap:28px;align-items:center;
  background:linear-gradient(150deg,#1b1442 0%,#2a1a63 55%,#3b1f7a 100%);color:#fff;
  box-shadow:0 40px 80px -40px rgba(42,26,99,.55);
}
.ar-cta .sec-tag{background:rgba(255,255,255,.1);color:#e3d9ff;border-color:rgba(255,255,255,.18)}
.ar-cta h2{color:#fff;font-size:clamp(1.6rem,3vw,2.3rem);margin:6px 0 10px}
.ar-cta .grad-text{background:linear-gradient(120deg,#fff,#d9c8ff);-webkit-background-clip:text;background-clip:text;color:transparent}
.ar-cta p{color:#d6cdf3;font-size:1.04rem;max-width:52ch}
.ar-cta-btns{display:grid;gap:10px}
.ar-cta .btn-ghost{background:rgba(255,255,255,.08);color:#fff;border-color:rgba(255,255,255,.25)}
.ar-related{padding:30px 24px 70px}
.ar-related h2{font-size:1.7rem;margin-bottom:20px}

.read-progress{position:fixed;top:0;inset-inline:0;height:3px;z-index:200;pointer-events:none}
.read-progress i{display:block;height:100%;width:100%;background:var(--grad);transform-origin:right;transform:scaleX(0)}
html[dir="ltr"] .read-progress i{transform-origin:left}

.ar-foot{border-top:1px solid var(--line-soft);background:#fff;padding:40px 0 34px}
.ar-foot-in{display:grid;justify-items:center;text-align:center;gap:12px}
.ar-foot p{color:var(--ink-2)}
.ar-foot nav{display:flex;gap:18px;flex-wrap:wrap;justify-content:center}
.ar-foot nav a{color:var(--v-700);font-weight:600}
.ar-foot small{color:var(--muted);font-size:.9rem}

@media (max-width:1040px){
  .ar-grid{grid-template-columns:repeat(2,minmax(0,1fr))}
  .ar-layout{grid-template-columns:minmax(0,1fr);gap:26px}
  .ar-toc{position:static;order:0;max-height:none}
  .ar-toc details:not([open]) summary{margin:0}
}
@media (max-width:820px){
  .ar-feature{grid-template-columns:1fr}
  .ar-feature .cover.big{aspect-ratio:16/9;min-height:0}
  .ar-feature-body{padding:24px 22px 26px}
  .ar-cta{grid-template-columns:1fr}
  .navlinks .lang-btn{margin:10px 0 4px;justify-content:center;min-height:46px;width:100%;border-radius:var(--radius);font-size:1rem}
}
@media (max-width:600px){
  .wrap{padding:0 16px}
  .ar-grid{grid-template-columns:1fr}
  .ar-list-hero{padding:40px 0 18px}
  .ar-hero{padding:36px 0 30px}
  .ar-body{font-size:1.07rem;line-height:1.85}
  .cover.big .cover-n{font-size:5rem}
  .ar-related{padding:20px 16px 90px}
}
@media (prefers-reduced-motion:reduce){
  .ar-card,.ar-feature{transition:none}
}